Entrepreneurship: I Want to Become an Entrepreneur, Where Do I Start?

So you've got a great business idea but are not sure how to kick it off! Below are some significant pointers to take on board! At our youth marketing agency we constantly come across our young Gen Y are excited about projects they want to turn into active business success. We discussed this in great detail and decided to put together a strategy of how to build that marketing plan! Questions to ask yourself are: Are you filling a gap in the market or are you jumping on the back…

The High Cost of Speedy Hiring

We've all been there- you lose an employee and you need to replace them by tomorrow afternoon. So, you start making calls, asking current employees for their friends' numbers, and put a hastily written sign in your window or post on your social media networks. 'Help' it screams, 'I'm desperate, and in need of someone with a pulse', and that's exactly what you get. Occasionally this will work out well, it may have worked out once or twice for you, but I'll wager it's turned out badly more times than…

Establishing Business Methods in Your Small Business

As a leader you are defined not only by how you see yourself, but by how those you lead see you. Business owners wear many hats, and it's easy to forget that your leadership hat is always on! The belief that someone is always watching you isn't paranoia, it's reality-and embracing that reality is one of the greatest gifts you can give to your team and your organization. I once worked at a restaurant for a man who could not understand this, and his behavior affected everyone who worked for…

Customer Assurance Checklist – Family Entertainment Center Development

Insurance Does the manufacturer / supplier have adequate liability insurance that is capable of handling any minor or major claim? Even if the equipment or project may not be at fault you are obligated to defend any claims made at your facility. Do they have adequate Workers' Compensation and Employer's Liability insurance coverage (“WC&EL”) for at site installations during the build out? • Ask the Company: Be sure to ask for a copy of their liability and WC&EL insurance policies, as well as the contact information of their insurance brokers…

Who Is Searching for Buy Diamonds Online or Sell Diamonds?

Do you know? Shouldn't you know? Shouldn't you be ranked for these keywords? Here is some information that is readily available that many of you in the diamond niche probably never researched. Using the Google Keyword tool, I research several keywords but none more important for this niche than buying and selling of diamonds like, sell diamonds, buy loose diamonds, diamond buyers and buy diamonds online, to name a few I found in my research. Why are these keywords so important? 1. They are long tail keywords, which simply means…

5 Ways to Delegate Business Tasks

As a busy small business owner, you often wear many hats. But that’s just not the most efficient way to get things done. When you can, delegate those tasks that don’t directly involve your skill set or your ability to make money. Here’s how and why to carve more time out of your schedule through delegation. 1. Determine Marketing ROI Before you start making excuses for not delegating, namely how much it will cost to pay someone else to do what you already do, sit down and calculate the actual…

Top 5 Reasons Entrepreneurs Should Write a Book

Your name, as author, on the cover of a book … how exciting would that be? Not only is seeing your name in print thrilling, it's a great form of internet marketing for your business. If you've always wanted to write a book but haven't yet made the time to do so, here are the top five reasons it should become a priority now. 1. You position yourself as an authority in your industry or on a particular topic. There is a certain cachet about being listed as the author…

How To Play The Game Of Business And Win

I remember the first business I started. I hit the ground running! It was quite a ride! I told my attorney I felt like I had been strapped to a jet! She agreed. I liked being able to provide a service that no one else was offering. It felt good to be ahead of the curve. I had a little room to make some new choices that I had been waiting for for quite a long time. After careful research, I made the jump. No turning back. But then the…

Buying a Coffee Shop: What You Need To Know

There are a few things to know when considering getting into the coffee shop business. You can enter this business by one of three ways- start your own coffee shop from scratch, buy an existing independent business, or purchase a franchise. Each type of business has its pros and cons. For instance startups have more risk associated with them than buying an existing business or franchise. In my opinion, buying an existing business, either independent or franchise, is the easiest route and the more popular way to get into the…

Three Ways to Monetize Your Message With Your Story

There’s no question that a truly compelling and personal story makes all the difference when it comes to building your business and attracting ideal clients. But before you convert your prospects into paying customers, you need to attract them and continue to attract them. Have you ever thought about using stories to educate your target audience and convert these prospects into paying clients? When a customer buys your book, info product, or course, how will you keep her/him coming back for more? What will you do to inspire loyalty and…