Video Production Business Tip – Marketing Ideas to Grow Your Business

One of the things I’ve learned in almost 20 years of being in the video production industry is that if you want to be crazy successful, you need to find certain “accelerators” that can propel you forward in ways traditional marketing can’t or won’t. Here’s an example of how I used an “accelerator” marketing tactic that has the potential to be a huge revenue boost for my production company this year. I recently wrapped up and delivered a kick butt fundraising video for a local non-profit. It just so happens…

Video Production Business Tip – Developing and Launching New Strategies

Michael and I get so excited about developing and launching new strategies. In fact, we get so fired up that we often want to change the direction of the new strategy within 24 hours of putting it in motion. Obviously, we won’t know if the new strategy will benefit us or our members until we’ve given it a chance to work. The big joke in a recent conversation was that we weren’t even allowing enough time for the paint to dry on a new strategy before we were trying to…