Okay so, since I am a former entrepreneur and run a think tank, I get the privilege, or some might say the burdensome task, of reading countless business plans. Now then, let me tell you something; most people cannot write decent plan for a new start-up business to save their rear end, you’d be surprised, even those with MBAs from some of the best schools in the country are dismal at it. Of course, your average creative genius entrepreneur is probably worse.
Over and over again, in Elevator Pitches, you can hear consultants talk about being “in it for the long haul” for their clients. For many clients, that’s music to their ears. It’s just what they need. If you’re a Small Business Owner or a Bootstrapper, the “long haul” can be more like the music you hear in a horror movie.