Everyone wants to increase traffic to their websites. After all, more traffic increases the odds, statistically speaking, of making more conversions. If a shop is crammed full of people, there’s a good chance that it’s making more money than when it’s empty. But if lots of people visit the shop and no sales are made, then this all means nothing. And it’s the same with your website. You only succeed if you manage to convert those prospects into customers.
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