The Entrepreneur’s Take on Products and Services

The nature of your products and services may be self-evident to you given the rest of your business model, but will they be self-evident to your clients or your financiers. Take a new cake making business, is it selling bread and scones, or is it producing bespoke decorated cakes for special events. Who are their customers, supermarkets buying hundreds or thousands on a single order, or are they one-offs sold direct to the public.

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