The Mission Statement: Friend or Foe?

The idea of a having a ‘Mission Statement’ for your new company may well appal you. It has a whiff of pretension about it, the sort of thing you see in gold letters behind the teller at your bank, talking of ‘customer focus’ and a ‘one-stop shop’ as he or she tells you that you can’t have an overdraft or that they are calling in your loan.

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