As a busy small business owner, you often wear many hats. But that’s just not the most efficient way to get things done. When you can, delegate those tasks that don’t directly involve your skill set or your ability to make money. Here’s how and why to carve more time out of your schedule through delegation.
1. Determine Marketing ROI
Before you start making excuses for not delegating, namely how much it will cost to pay someone else to do what you already do, sit down and calculate the actual costs. What is your time worth? How much time are you currently spending doing things that don’t make money for your business? How much would it cost you to hire an internet marketer versus trying to learn it all yourself and then spending hours each week on the necessary tasks? Chances are it will be cheaper in the long run to delegate marketing tasks and because it will be done regularly, results are likely to directly affect your bottom line in a positive manner.
2. Divide Your Day’s Tasks
How do you spend your day? Take a week to write down how much time you are spending on particular types of tasks each and every day. Then review your list – it’s a real eye opener to realize you aren’t doing as much good for your business as you could if only you were engaged in activities that directly benefit your business’ profitability.
For those tasks you must do yourself, use a time management system such as the classical Franklin Covey, which prioritizes tasks as A, B or C, and 1, 2, 3, or one that blocks out your day with various colors to denote how much time you should spend on activities. Today there are many online time management systems that sync your mobile device with your computer, as well. Always start your day taking care of the most important tasks first and try to delegate as many less vital activities as possible.
3. Let Go of Fear
So often we feel we are the only ones who can do something correctly; the old adage, “If I want something done right I’ll have to do it myself.” That’s usually not true but we fear letting go of control over even the most mundane business tasks. Or your fear could be that it will take too much time to properly train someone else. Whatever it is you fear, you must let go of that negative emotion before you can change things for the better.
4. Offer Freedom to Fail
What is the worst thing that could happen if one of your employees or subcontractors did something wrong – or just different? By allowing them freedom to fail, it not only helps your business, it’s a way of paying it forward by helping another person learn the skills to succeed. Nurture your staff members, business associates and contractors by allowing them to make their own decisions – and fix any problems later, if need be.
Be sure that when someone does something right, you give credit where credit is due and use positive reinforcement to keep that success going.
5. Track Progress
This is a part of letting go of fear and control. It’s important to keep track of progress on projects and keep tabs on the people you’ve assigned to do the necessary tasks. But -be an overseer, not a control freak. If things are not progressing as you’d like, don’t step in and take over but do offer advice, suggestions and possible repercussions if the project isn’t finished on time.
Small business owners are often the most guilty when it comes to not delegating tasks. Make your job easier and your business grow by admitting you need help – and then hiring the right people to do the right job.