Your name, as author, on the cover of a book … how exciting would that be? Not only is seeing your name in print thrilling, it's a great form of internet marketing for your business. If you've always wanted to write a book but haven't yet made the time to do so, here are the top five reasons it should become a priority now.
1. You position yourself as an authority in your industry or on a particular topic.
There is a certain cachet about being listed as the author of a book. People naturally assume you know what you're talking about; after all, you published a book on it, right? Your book is a way to share knowledge about your industry and spur readers' interest. They are more likely to think of you when they need your company products or services because they've already read your book on the topic and consider you an expert.
2. Opens the door to speaking opportunities.
If you've never sold from stage, you are missing out on a huge opportunity to sell more of your products or services to a captive, prequalified audience. When you write a book, people come to you and ask you to present a workshop or breakout session at conferences filled with people interested in your products or services. It's easy to set up a table in the back of the room, personally autograph your books and sell, sell, sell!
3. Better than any business card.
People are unlikely to throw away a printed book if you give it to them (or a digital copy they can download directly to their eReader device). They'll keep it, read it, share it and refer to it again in the future. Unlike a business card that gets tossed or misplaced, a book will sit on the shelf or in an eReader, always available as a reference with your contact information handy.
4. Digital publishing offers advertising opportunities.
The beauty of digital publishing is that you can create live links in the content, on your bio page and even the front and back covers. So when someone reads about an interesting topic, they can immediately click through the link to arrive at a sales page on your website. Not only that, when you self-publish (which is incredibly easy to do), you control the content of your book. It can be as self-serving as you desire – although you probably won't want to turn it into a 250-page advertisement. You can, however, directly reference your company products or services when it makes sense to do so.
5. Additional stream of revenue.
Why not make money from your book? It's a simple process to self-publish and upload your book to Amazon, the giant of all booksellers. You don't need to strive for the # 1 rank in your book's category, but you could certainly earn some extra revenue from sales. Sales of your book are only limited by the amount of time and effort you put into marketing it.
When you are ready to benefit from having your own book, there is plenty of help available. If you aren't comfortable writing, then hire a ghost writer. And if you don't have time to market it, hire an internet marketer to capitalize on promotional opportunities that will lead to more revenue for your business. The time has never been better to have your own book in print and as a digital version.