Do you know? Shouldn't you know? Shouldn't you be ranked for these keywords?
Here is some information that is readily available that many of you in the diamond niche probably never researched.
Using the Google Keyword tool, I research several keywords but none more important for this niche than buying and selling of diamonds like, sell diamonds, buy loose diamonds, diamond buyers and buy diamonds online, to name a few I found in my research.
Why are these keywords so important?
1. They are long tail keywords, which simply means the longer the search term the more serious the searcher is. Amazon.com makes most of their sales based on long tail keywords. So its not worth your time to try to rank for the keyword diamonds because its too general and would be too difficult to target for rank even though it gets a significant amount of traffic. But buy diamonds online. Now that's a completely different animal.
2. Many of the keywords that I listed has the term buy in the phrase. I'm sure you see the logic of how serious of a potential buyer searcher if they type in the phrase buy diamonds online. This is known as a buyer keyword and denotes an extremely serious searcher.
So using the example buy diamonds online, you have combined a buyers keyword with a long tail keyword. Now all you'd need to target this keyword is a significant number of monthly searches.
Using the Google keyword tool to check the traffic for the keyword buy diamonds online:
I have two sets of data … one is broad which represents searches using any combination of the three words buy … diamonds … online.
And the other is the exact searches meaning that ppl search using exactly this term … buy diamonds online. When you use exact search results you always get lower search volume numbers.
buy diamonds online
High Competition for rank
6,600 Worldwide monthly search volume
2,400 USA monthly search volume
$ 6.45 Cost Per Click if you pay AdWords for rank
Exact search volume — This is the most correct stat for the keyword buy diamonds online
[buy diamonds online] Exact
1,600 World monthly search volume
720 USA monthly search volume
$ 7.98 Cost per click
If you were to target this keyword … buy diamonds online, then you can see that there isn't a ton of traffic. Only 720 searches a month on Google. But don't turn your back on this number because remember its a long tail keyword and its a buyer keyword. Most similar keywords in other niches do not get this amount of traffic. So really this 720 searches is a lot. Many converting long tail keywords gets less than 10 searches a month. Buy diamonds online is a very good keyword to target.
Anyway you should understand that if you were to target and rank for this keyword your conversion would probably be in the double digits. You can usually tell how well a keyword converts based on what other companies are paying AdWords to rank. You see that businesses are paying almost $ 8 per click to rank on the first page. A good indication that this keyword is a high converting keyword. For this keywords all signs point green to target.
Also as another note AdWords is saying that this keyword is very competitive to rank for but there are less than 1million sites competing for rank. This means that this keyword is not very competitive at all.
I stuffed a good deal of info in this draft but its all valid and realistically I should not have posted it because we don't really want a bunch of businesses targeting what we are targeting but this info has just been sitting there. Info maybe easy to find but its how you combine it to find the value.